E-mail marketing solutions

In Elion we offer e-mail and homepage hosting service to business customers. From time to time we get inquiries from our customers who want to do e-mail marketing. Could you recommend what e-mail marketing tools are good in your opinion? Are there any Baltic or Nordic solutions for that? Any freeware solutions?

For Pilveraal.ee newsletter I use GetResponse’s free and limited version. In my opinion GetResponse is good. There is an easily configurable form for registering e-mail addresses, the user experience is OK and there is a lot of newsletter statistics available. The only problem with GetResponse is their high price. I as a blogger would be ready to pay about 10,well maybe even 15-20 euros/year. $98 per year with maximum 250 subscribers is at least 4 times too much in my opinion.

Comments

  1. I cannot response to your question directly but would like to point, that according to Estonian laws, the e-mail marketers must care, store and handle their customers letters of applications to receive marketing e-mails.

    They need to care also about correct content of marketing e-mails, including options to unsubscribe from receivers list.

    Ignoring these requirements, marketers can be accused, arraigned by Estonian Data Protection Inspectorate in max sum of EUR 3200.

    References (in estonian):
    - Elektroonilise side seadus, https://www.riigiteataja.ee/akt/827848?leiaKehtiv §103/1, §184/2 and § 188
    - Isikuandmete kaitse seadus, https://www.riigiteataja.ee/akt/12909389?leiaKehtiv §12
    - Infoühiskonna teenuse seadus, https://www.riigiteataja.ee/akt/12894694?leiaKehtiv §5

    ReplyDelete
  2. Sendsmaily - Estonian software, user friendly with A/B testing capabilities. Free up to 1,000 contacts per month. Probably the best value for money in the Baltics right now if you're not looking for something too fancy.

    Others include: MailChimp, Campaign Monitor, iContact, ConstantContact etc.

    Tools, that can handle marketing automation: Apsis Newsletter Pro, Compost, Lyris, Marketo etc.

    ReplyDelete

Post a Comment

Popular posts from this blog

Desktop, Android, IoS usage on Recommy.com

How to move to Estonia Guide (for ICT consultants, specialists....but for others also)

Kas see võiks olla Eesti järgmine suur eesmärk?