Thursday, August 4, 2011

E-mail marketing solutions

In Elion we offer e-mail and homepage hosting service to business customers. From time to time we get inquiries from our customers who want to do e-mail marketing. Could you recommend what e-mail marketing tools are good in your opinion? Are there any Baltic or Nordic solutions for that? Any freeware solutions?

For Pilveraal.ee newsletter I use GetResponse’s free and limited version. In my opinion GetResponse is good. There is an easily configurable form for registering e-mail addresses, the user experience is OK and there is a lot of newsletter statistics available. The only problem with GetResponse is their high price. I as a blogger would be ready to pay about 10,well maybe even 15-20 euros/year. $98 per year with maximum 250 subscribers is at least 4 times too much in my opinion.

2 comments:

  1. I cannot response to your question directly but would like to point, that according to Estonian laws, the e-mail marketers must care, store and handle their customers letters of applications to receive marketing e-mails.

    They need to care also about correct content of marketing e-mails, including options to unsubscribe from receivers list.

    Ignoring these requirements, marketers can be accused, arraigned by Estonian Data Protection Inspectorate in max sum of EUR 3200.

    References (in estonian):
    - Elektroonilise side seadus, https://www.riigiteataja.ee/akt/827848?leiaKehtiv §103/1, §184/2 and § 188
    - Isikuandmete kaitse seadus, https://www.riigiteataja.ee/akt/12909389?leiaKehtiv §12
    - Infoühiskonna teenuse seadus, https://www.riigiteataja.ee/akt/12894694?leiaKehtiv §5

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  2. Sendsmaily - Estonian software, user friendly with A/B testing capabilities. Free up to 1,000 contacts per month. Probably the best value for money in the Baltics right now if you're not looking for something too fancy.

    Others include: MailChimp, Campaign Monitor, iContact, ConstantContact etc.

    Tools, that can handle marketing automation: Apsis Newsletter Pro, Compost, Lyris, Marketo etc.

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