Last mile delivery revolution in Estonia

The revolutions that change the government tend to be noisy and bloody affairs, but the revolutions in technology and economics happen rather silently. This is because true technical revolutions happen when people start to take a new phenomenon as a normal everyday thing and don't even notice that they changed their behaviour. And one such thing is now happening in Estonia - the radical change in the last mile delivery. As an indicator, here is a list of changes that have happened in the last 5 years:

There are now 3 parcel terminal networks operating in Estonia. Omniva, SmartPOST and DPD. Therefore there is competition and prices are driven down. Most E-shops are integrated with some or all of them.

There are at least 5 online grocery supermarkets that offer home delivery: Selver, Coop, Fresh and Go, Barbora (the shop previously known as Maxima) and Prisma. One of the latest innovations is done by Coop, who offers grocery lockers that are refrigerated and to where you can order food from their eshop.

Numerous companies offer food home delivery. Like Wolt, Takeout, Tellitoit etc.

In Mustamäe you can have small parcels delivered to your home by a Starship robot

Some new apartment buildings and office buildings have a smart parcelbox built by Cleveron, so that couriers can leave the delivery in the box and you don't have to be at home to receive it.

All this brings about a change in the shopping habits of people. The stats show that the revenue of Estonian e-shops has risen 11% between 2017 and 2018 and will continue to do that. And this is just the Estonian e-shops - if there were statistics about Amazon, eBay, AliExpress and other international e-shops then we would see a much bigger rise.

One peculiar indicator of the changes in shopping habits is the advertisement campaign of the newly opened T1 Mall in Tallinn. Nope, they don't advertise a shopping campaign or cheap prices. Instead, to get people to visit them, they have arranged an exhibition of robots.


  1. Good read and great stuff Märt! I really hope companies in Finland take notice of these improvements. Off course we already have smartpost, but that is just the beginning.

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