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Showing posts from February, 2012

Making the world flatter

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“The world is flat” was a book and an idea presented by Thomas Friedman in 2005. The concept of the flat world means that globalization has changed our world economics drastically by creating international and even intercontinental supply and support chains. Global competition between companies, teams and even people has made many things cheaper, ideas and innovation travel faster, but it has also caused jobs to move and the environment to suffer from consumption, logistics and travelling.

But how flat is the world really? Is it flatter in some parts of the world? How is the situation in the Nordics and Baltics? Here is my perspective to it and I hope to bring it some insight from my experience of moving on an international assignment from Tallinn to Stockholm.

Why a multi-national company should move people?
The reason is pretty obvious. This is the best way to get people to work together and share ideas and experiences. Videoconferences, telephone meetings and visits do help, but e…