Thursday, June 25, 2015

Gmail and Google Calendar

If you use Gmail then by default you also get Google Calendar. If you then book a hotel from Booking.com or a place to stay from Airbnb or the airline reservation system Amadeus sends you a confirmation of your flight tickets then these stay-s and flights are automatically inserted into your Google Calendar. This is quite convenient - you don't need to insert them manually. But.....

...but this also means that Google reads through all your e-mails, analyzes them and creates a database of all your travelling plans. So not only does Google know where you are - it also knows where you will be! Who knows what else the automatic e-mail parsing software detects, maps and registers?

Wednesday, June 24, 2015

The value of The Brand

A T-shirt is produced in China, a multi-national fashion brand prints a logo on it and buys it for 2 euros. The shirt is shipped and put on sale in a fashion boutique in Stockholm, Berlin, Paris or Milan. A Chinese tourist buys the shirt that is now called Gant, Tommy Hilfiger or Ralph Lauren for 30 euros. Who are the winners and who are the losers in this model?

Friday, June 19, 2015

Google Analytics IQ

I managed to pass the Google Analytics Individual Qualification exam. If you need help in measuring and improving your websites commercial performance just ask me!


Thursday, June 4, 2015

The startup investment boom

Lately there have been many positive news about investments coming to Estonian startups. For example $1,2M in VitalFields and $1,8M in Monese. This is very good for the Baltic-Nordic and European and especially for the Estonian startup scene. With the interest rates at 0 and the stock and real estate markets already overvalued the world changing startups are indeed a viable option for investing.

However I would still urge to keep the feet on the ground and get more focus on real business like revenue, paying customers, net profit and dividends. Think about the following questions:

- Why does getting an investment make such big news whereas getting a bankloan does not? After all an investor expects 1000% return (a bank 10-16%/year).
- Why is offering a free socialnetwork service to million users seen as good business whereas giving out free apples on the street to million bypassers seems a very stupid idea? After all apples do grow on the trees also for free.
- If three people have worked on a business idea for 12 months and are offering 10% of equity for 300 000 euros (which seems to be a quite common case for the first investment round) then have they really created something worth 3Meur? That is 83keur per month per person?