Microsofti vidinate strateegia (märkmed MS partnerkonverentsilt 2)

-

Microsoft tahab oma lahendusi pakkuda läbi kolme kasutajaliidese: Windows7 arvuti, brauseri ja mobiili. PC ja brauseri vallas on Microsoft olnud ka väga edukas. Endiselt ei ole sisulist konkurenti Windowsil ja IE domineerib brauserite vallas.
Mobiili vallas ei ole aga Microsoftil erilist edu olnud. Isegi Microsofti COO Kevin Turner, kes oma esinemistes konkurente eriti ei hellita nentis, et Windows Mobile ei ole olnud turul väga edukas. Sõltumatute kommentaatorite arvates võib aga Windows Mobile menu kirjeldada pigem kui totaalset katastroofi.



Mida toob tulevik?
Microsoftil on plaanis suured investeeringud nii Windows Mobile kui ka Windows Slate tehnoloogiasse. (Slate on iPadi laadne seade, mis töötab Windowsiga :-)) Investeeringud saavad olema suured nii tehnoloogiasse kui turundusse. Tegemist on aga väga riskantse ettevõtmisega. Nagu Microsofti üle 25 aasta jälginud kommentaator Mary Jo Foley ütleb, siis vidinatesse panustamine põhineb paljuski väärarusaamal "if you like Xbox, you gonna love Sharepoint". Seega võib juhtuda ka nii, et hoolimata suurtest investeeringutest ja turundusest ei saavuta Windows Mobile ja Slate-d edu ning kogu sinna panustatud raha tuleb maha kanda.

Internet Explorer 9 on täna beetas ja tuleb tõenäoliselt välja kuskil 2011 keskpaigas. IE9 puhul on huvitav jälgida, et milline on tema ja Silverlighti vaheline suhe. Nimelt on paljud täna Silverlightis olevad omadused minemas IE-sse ja võib-olla kaob IE 9 tulekuga üldse vajadus Silverlighti kui eraldi toote järgi ära.

Võimalik, et juba 2011 keskpaigas näeme me aga juba Windows 8-t. Microsoft ise on küll kuupäevade suhtes väga napisõnaline. Selge aga on see, et Windows 7 ei sobi Slate-de ja mobiilide operatsioonisüsteemiks ning kui Microsoft soovib selles vallas tõsiseid edusamme saavutada, siis tuleb tal uus operatsioonisüsteem ruttu turule tuua.

Võib olla päris kindel, et jõulusesoonil 2011 näeme uusi Slate-e, Windows mobiile ja Xboxe.

Kommentaarid
Minu isiklik arvamus on, et sama brändi alt ei saa müüa meelelahutuslikke-koduseid-ägedaid vidinat ja kvaliteetseid-funktsionaalseid-töökindlaid tööriistu. Brändi mõttes ei sobi täna Apple ja iPad tööle, sest nad on lihtsalt liiga lõbusad. Teistpidi ei kõla ka eriti laheda ja fun kingiideena Microsofti toode. Kas teie laps rõõmustaks kui kingiksite talle näiteks Microsoft Office litsentsi. Selle väite tõestuseks vaadakem näiteks Microsofti kõige lõbusama toote Xboxi kodulehte. Ainult kuskil all vasakul nurgas väikselt ja halliga on märgitud, et tegemist on Microsofti tootega.
Seega saavad Windows Mobile ja Microsoft Slate olla edukad ainult siis kui mobiili ja Pad seadmete platvormi hakkavad valima tööandjad ja mitte eraisikud. Mis on aga sellise stsenaariumi tõenäosus?

Halb on selle kõige juures see, et kui Microsoft panustab kõvasti vidinatesse ja touch-screen tehnoloogia arendamisse, siis saavad vähem tähelepanu meie kõigi jaoks väga olulised tööriistad. Näiteks ei tegeleta siis sülearvuti aku vastupidavusega või erinevate võrkude vahel liikumise automatiseerimisega.

Comments

Post a Comment

Popular posts from this blog

Misconceptions regarding electric cars

-
Image
EU's Fit for 55 plan includes quite ambitious emissions reduction targets for the car industry and this has initiated a big discussion in the industry and among thought-leaders. I would like to point out two topics where our thinking tends to go wrong and where looking at the wider picture makes sense Let's think wider than just switching the power source from internal combustion to battery-electric. Here is a photo of one of the first cars made. It is a 1896 Arnold Benz, whose driver Walter Arnold received the worlds first speeding ticket for driving 13km/h with it. As you can see the car looks like a horse carriage minus the horse. It was only a few decades later that cars were considered to be cars and not horse carriages with engines and could therefore be designed differently. At present day we have a similar problem and are stuck in the thinking that an electric vehicle must be a car where everything must be otherwise the same only the engine to be a battery powered elect
Loe edasi...

2022 - The year of breakthrough of hybrid and remote work. The massive impact this will bring

-
Image
(Neither ChatGPT, nor any other AI was used to write this article. Photos by me. But the illustrations were created by Midjourney AI. You can find the Midjourney command in Italic at the footer of each illustration.)  In this post I will cover two topics. Firstly, the hybrid and remote work practices and its challenges. Secondly, some thoughts on the huge impact the hybrid/remote work will bring about small-townization. Part 1 - Where we are with hybrid and remote work? A few weeks ago there was a fire drill in the office building of Solita Tallinn. The alarm went on and everybody in the building (the one on the photo) had to evacuate to the street. While waiting on the street for the drill to end we did a small calculation. We calculated that there should be about 800-1000 workplaces in the whole building. However, the "evacuated" crowd was only 150-200 persons strong. So roughly 10-30% of the workplaces in our office building are used. This matches the numbers we are seein
Loe edasi...

How to move to Estonia Guide (for ICT consultants, specialists....but for others also)

-
The information in this post and the links were updated on 18th of July 2014. In my opinion Estonia is a good place for IT specialists to find a job and work in! Especially in the situation when the (youth) unemployment is rising and in many European countries there is no sign of it easing.  I promoted the idea to the Estonian IT companies in one of my recent posts . With this post I want to give my contribution to the exchange of talent inside EU. I hope this helps at least a few people.  This post is definitely not an official guide, but more of a friendly advice. If you have any questions regarding moving or any important information that could help others then please comment this post!  This post focuses on moving to Tallinn. Tartu, as the second biggest town in Estonia, is also an alternative with Playtech and Webmedia as the biggest IT sector employers there. The first thing you need is a job .  If you are an IT specialist with a university degree there is a good chance
Loe edasi...